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Zac&Adam - the wolf

Zac&Adam - the wolf

 

WE’RE HELPING HP LEAD THE GLOBAL CONVERSATION AROUND CYBERSECURITY WITH A FILM SERIES WE CREATED CALLED ‘THE WOLF’

Working directly with HP and strategy partner Giant Spoon, our job was to open the eyes of IT pros and get them to see how vulnerable their company might be to an attack. To do it, we knew HP needed more than a typical, boring B2B campaign. So instead, we created 'The Wolf', a hacker played by Christian Slater, who is hell bent on exposing all the holes in the system, one business at a time. 

 

THE WOLF / 6:13 FILM

In the first film, The Wolf brought down a Wall Street investment bank.

 

THE HUNT CONTINUES / 7:09 FILM

In the second film, The Wolf  set his sights on the healthcare world and attacked a hospital.

 

Once we got their attention, we needed to show IT managers all the solutions HP offers to stop hackers like The Wolf.

So we introduced The Fixer, played by Jonathon Banks.

 
 

In his own series aimed at those who had seen the rest of the campaign, The Fixer revisits the businesses The Wolf attacked and outfits them with the latest HP machines. As The Wolf continues to hunt his prey throughout the next year. The Fixer will be there at every step of the way to clean up his messes. 

Spanning every major market around the world, The Wolf is a fully integrated, truly global campaign.