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Zac&Adam - lips are movin

Zac&Adam - lips are movin

LIPS ARE MOVIN'

 

TO LAUNCH THE HP X360, WE gave 18 young influencers total creative control over one of the biggest music videos of the year. 

As the kids used their new x360 laptops to collaborate on everything from set designs to choreography, we created hundreds of pieces of content to give all their followers a behind the scenes look at the insanity. When it was all said and done, the video had over 450 million views on YouTube.

 
 

LIPS ARE MOVIN' / CASE STUDY

 
 

THE MUSIC VIDEO

The world's first socially sourced music video, it  was made entirely by the influencers. We even invited their fans to get in on the fun, using social to let them audition as backup dancers. 

 
 

LIPS ARE MOVIN' / MUSIC VIDEO

 
 

a FULLY INTEGRATED, GLOBAL CAMPAIGN

 

The 18 influencers were chosen from key markets all over the world. The campaign also included digital, social, OOH and TV. The TV Spot was designed so that the final shot was also the first shot of the music video. As a result, they worked together seamlessly when it played as preroll before the video at launch.

 
 

LIPS ARE MOVIN' / :30