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Zac&Adam - ghost wave

Zac&Adam - ghost wave

the hunt for the biggest wave never surfed

 

We challenged pro big-wave surfer Ian Walsh to use the versatility of the HP x360 laptop and the collective power of the internet to  find a previously undiscovered monster wave. And then we invited the whole world to drop in with him. 

 
 
 
 

Throughout the summer, Ian gave fans unprecedented access to the search. Ultimately, a giant swell sent us to South Africa. This case study tells the story of the campaign.

 
 

GHOST WAVE / CASE STUDY

 
 

THE DOCUMENTARY

The entire adventure was captured in a short documentary shot by famed surf filmmaker Taylor Steele. 

 
 

GHOST WAVE / FILM

 
 

AN INTEGRATED WORLDWIDE CAMPAIGN 

While the release of the documentary was the climactic event of the summer long campaign, it also included digital, social, OOH and TV,